If you’ve got a business, you need a logo. As Manta, the small business site puts it, “Need a logo? Hire a designer. Who started this phenomenon of using photos of yourself or your family’s dog in place of a logo?”
Why do you want to spend time and money on creating a logo? Here are three good reasons:
- Memory assist. A great logo helps people remember what you do and what you can do for them. Your picture on a business card is probably not an effective memory aid.
- Business identity. A well-designed logo can help you stand out from the crowd. Particularly if it appears on your Facebook page, Twitter and LinkedIn profiles, website, business card, promotional coffee mug.
- Reputation boost. A powerful logo reinforces the quality of your products and services. In turn, they make your logo recognizable at first glance.
So, how do you hire a designer? Ask around. Look at colleagues’ logos. Don’t, and I can’t say this strongly enough, hire an online company who doesn’t know you from Adam’s housecat. Find a designer who will ask you questions about what your business does, who your ideal customer is, and the message you want your logo to deliver. My designer, the redoubtable Erin Ferree Stratton of BrandStyle Design sent me a questionnaire that demonstrated that she was serious about doing the best possible job.
As Manta puts it, “A thoughtful, well-designed logo … can carry your business to the next level. It is a one-time investment that will last, and make a huge impact on your business’ credibility.
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