Posts Tagged Words

Popular Sayings: Where Did These Come From?

I love popular sayings, which are all-too-often disrespected as clichés. And like you (I’m guessing), I’ve often wondered where some of them came from. Check out the Care2 slideshow when you have a minute. In the meantime, here’s a preview from the site:

1. “Motley Crew.”

Meaning: A group of misbehaving ne’er-do-wells.

Background: Motley was once a type of fabric, and, eventually, the type of clothing made from the cloth. The most famous motley wearers in the 16th century were court jesters, and the multi-colored, patchwork fabric eventually became a go-to style for stage performers. Groups of these performers eventually became known as “motley crews.”

2. “Read the Riot Act.”

Meaning: To reprimand and warn those misbehaving.

Background: There actually was a real, actual, written riot act. 18th century English magistrates could read it to any group of more than 12 people that were, well, not behaving so well. If they didn’t disperse within an hour, they would be arrested. Luckily, today reading the “riot act” doesn’t come with the same punishments as it once did!

3. “In a Pickle.”

Meaning: In a difficult situation.

Background: “How camest thou in this pickle?” Yep, none other than William Shakespeare came up with this delightful little phrase! Shakespeare was alluding to the fact that the vegetables in pickles were disoriented and mixed-up, just like it is to be in trouble.

Here’s a question: Have you heard popular sayings or expressions misused or fractured in some odd way? My favorite is “We need to flush this out.” The correct expression, of course, is “flesh this out,” as in adding some meat to the bones of a concept or perhaps creating a document from an outline. A copywriter colleague of mine recently commented that he’d been editing such poorly written stuff that he was tempted to “flush” it.

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Good Writing: What It Is

My original plan for today’s post was to talk about how important it is for marketing executives—and others, too—to stay “up with the times.” I’ll get around to that at some point.

Anyway, I was getting ready to write when I was ambushed by a section in a style guide from one of my favorite clients. This little gem, nestled at the bottom of a page, leapt out at me, and I quote it in its entirety.

Follow these critical writing tips, courtesy of George Orwell:

  •  Never use a long word where a short one will do.
  • If it is possible to cut a word out, always cut it out.
  • Never use the passive where you can use the active.
  • Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
  • Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.

In just a few words, Mr. Orwell has argued effectively against pomposity, long-windedness, awkwardness, and pretense. What more could a budding or an experienced writer want as a guide?

More about the wonderfulness of style guides at some point too.

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Fun with Pronunciation

If you’re a non-rhothic speaker, then “better” and “Beretta” rhyme.

Say what?

Yup. And a hearty thanks to Geoffrey K. Pullum, a contributor to Language Log for his amusing observations about linguistics and the recently released “Skyfall,” starring cinema’s sexiest man (or so say the loyal readers of SF Chron movie critic, Mick LaSalle.)

According to Mr. Pullum, a distinctly un-stuffy academic, Skyfall is rich in linguistic “stuff” (his term). One notable example the rhyming of “better” and “Beretta,” which occurs while Mr. Craig is cavorting in the shower with a gorgeous Eurasian woman. He murmurs that he likes her better without her Beretta, “and the rhyme, you see, only works as “in a non-rhotic dialect (http://en.wikipedia.org/wiki/Non-rhotic) such as standard Southern British.”

There you have it. I love hearing people speak British English in all its lovely permutations—from annoying upper crust to the squad room accents of Inspector Jane Tennison’s crew to Jimmy Cliff in “The Harder They Come.”

Still can figure out where they come up with “alu-minium,” though.

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Fun with Words and Concepts

This light and fluffy post comes to you courtesy of a colleague who shares my love of words and ideas and has inspired at least one previous post.

Enjoy these. Don’t they conjure up wonderful images?

O x y m o r o n s
1. Is it good if a vacuum really sucks?

2. Why is the third hand on a watch called the second hand?

3. If a word is misspelled in the dictionary, how would we ever know?

4. If Webster wrote the first dictionary, where did he find the words?

5. Why do we say something is out of whack? What is a whack?

6. Why does “slow down” and “slow up” mean the same thing?

7. Why does “fat chance” and “slim chance” mean the same thing?

8. Why do “tug” boats push their barges?

9. Why do we sing “Take me out to the ball game” when we are already there?

10. Why are they called “stands” when they are made for sitting?

11. Why is it called “after dark” when it really is “after light”?

12. Doesn’t “expecting the unexpected” make the unexpected expected?

13. Why are a “wise man” and a “wise guy” opposites?

14. Why do “overlook” and “oversee” mean opposite things?

15. Why is “phonics” not spelled the way it sounds?

16. If work is so terrific, why do they have to pay you to do it?

17. If all the world is a stage, where is the audience sitting?

18. If love is blind, why is lingerie so popular?

19. If you are cross-eyed and have dyslexia, can you read all right?

20. Why is bra singular and panties plural?

21. Why do you press harder on the buttons of a remote control when you know the batteries are dead?

22. Why do we put suits in garment bags and garments in a suitcase?

23. How come abbreviated is such a long word?

24. Why do we wash bath towels? Aren’t we clean when we use them?

25. Why doesn’t glue stick to the inside of the bottle?

26. Why do they call it a TV set when you only have one?

27. Christmas: What other time of the year do you sit in front of a dead tree and eat candy out of your socks?

28. Why do we drive on a parkway and park on a driveway?

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Please, Please Proofread

Back in December, my buds at Manta posted a little gem of a “Tip of the Day.” This one was entitled “Take the Time to Proofread.”

The substance of the tip was that even people with not-so-great grammar or punctuation skills notice writing mistakes. They may shrug their shoulders and appear not to hold your errors against you, but hey, they do. So, please proofread your work. Manta specifically addresses websites, but I say check everything with care. If you’re your own proofreader, then take your eyes off your work for a day or, at the very least, a few hours. When you come back to it, you may be surprised at what you’ve missed. Favorite mistakes may include “you’re” instead of “your, “it’s” instead of “its,” or an extra space between words.

Now here you’re probably thinking, “Who’s she to get so exercised about simple typos and the like?” Well, the topic is close to my heart because of recent experience. A couple of days ago, I got an email from a colleague I like and respect, pointing out a typo on the About Me page of my website. The mistake was small—the article “a” juxtaposed with “is”—but it was evidence of a failure to circle back and check before pressing “publish.”

I’m planning on some updates to my site soon. Rest assured that I’ll proofread.

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Business Relationship Building

Today’s post owes a lot to two smart women, Elizabeth Marshall, a marketing and relationship strategist, and Jill Konrath, a sales guru.

I don’t know about you, but sometimes I walk into a business event with a heightened level of anxiety. Not just because I’m a classic introvert, but also because I’m uncertain about how to go about the process of building business relationships. These days, of course, that anxiety—which I suspect others feel as well—extends to the social media.

How to build and sustain relationships, particularly when you don’t see someone every day? How to ask for help at the right time and in the right way? How not to be annoyingly and inappropriately pushy?

If I understood what these wonderful women are saying, you do best at building relationships, whether you’re a stay-at-home mom, a salesperson, or a solopreneur if you keep three things in mind.

The Magic Three

First, make thoughtful choices. Whether you choose to interact online or up close and personal, do some homework. Figure out which organizations and individuals are worthy of your attention and support. Are they serving your target market? Do you like what they’re doing and how they’re doing it?

Second, don’t wait for others to come to you. Comment on thought leaders’ blog posts. Join an organization and volunteer. (Board positions are a great way to do that.) As a corollary, and both women emphasize this, add real value in the form of good ideas, insights, and whole-hearted participation.

Third, don’t ask for something until you’ve built a real relationship. Seems simple enough, but in their desire to keep things moving forward, many people forget this. It helps to be organized. Make a list of the people you’d like to engage and work on connecting with them. Write a note of congratulations if they have a new job or have successfully pulled off a challenging project, for example. Send them the link to an article that might interest them. Again, focus on adding value.

These are all good ideas, but the first one really resonates with me. And that’s about making choices. None of us has all the time we’d like, so it makes sense to put your effort and energy where it makes the most sense and resist the temptation to try to do everything.

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Loving the Exclamation Point!

 

There’s an article in The New York Times you must read if you’re at all interested in good writing. Not just because it’s written well but because it reveals an interesting trend in punctuation.

Ben Yagoda, a professor of English at the University of Delaware, notes that “online writing begets exclamation points. A lot of exclamation points!” This punctuational style is easy to mock, but in his view, it serves a purpose. Ending a sentence with an exclamation point adds some pizzazz to online writing. Adding another and another can raise one’s voice above a whisper.

Mr. Yagoda seems particularly interested by an exclamation point-question mark combination (QEC), which he believes is encouraged by the Internet. A symbol for it, known as the Interrobang, enjoyed brief popularity in the 1960s but never really caught on. Now, however, the combination—either exclamation point or question mark first—seems to have found a happy home online and, “to good effect, in books and essays.”

If you love that comic-book style of expression, the QEC may be for you. When I think about using exclamation points, though, I remember a former boss. He regarded them with a jaundiced eye, considering them to be a sign of weak writing. I once presented him with a piece that contained one and never that did again.

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Public Speaking 101

Speaking in public can strike terror into the hearts of the bravest of us—even if a speech is no more involved than a simple 30-second elevator pitch.

Recently, I ran across an interesting Tara Hunt presentation, “How to Rock an Audience: from Stage Fright to Stage Presence” on SlideShare.com. Named by Fast Company in 2009 as one of the most influential women in technology, Ms. Hunt confessed to being initially “completely terrified” by the prospect of standing in front of an audience and sharing her thoughts. So I wondered how she overcame her fears to become a sought-after presenter.

It turns out that rocket science is not involved, but practice is. I recommend checking out all 35 slides in her presentation. You’ll zip through them fast, and I think you’ll like the visuals, too. Here’s a quick summary:

  • Halt self-sabotage ‒ Stop a spiral of negative thought and feelings by dealing with common cognitive disorders, such as catastrophizing, labeling, and personalization. (No, the guy in the front row fell asleep because he was tired, not because you were boring.) Your audience is not out to get you.
  • Practice your presentation ‒ You really don’t expect to wing it, do you? Read it to yourself multiple times, read it out loud multiple times, record it, play it back, and present it to someone else. Or let your slide deck do the talking. I think this is chancy, unless your slides are brilliant and, as Ms. Hunt says, “talk as you talk.”
  • Make it personal ‒ Your audience loves personal stories. A couple of weeks ago, I attended a marketing how-to presentation by an excellent speaker. Her slides were dense and not visually exciting, but her stories about herself helped us understand why she made the decisions she had and why her efforts had been successful.
  • Build in interaction opportunities ‒ Just be aware, as Ms. Hunt points out, that some audiences do not interact. Still, give it a shot. Ask questions, ask for opinions, and ask for disagreement. At least try to keep ‘em engaged.
  • Watch those filler words ‒ You know the ones. The “ands,” “uhs,” and “you knows.” Replace them with “dramatic silent pauses.” Of course, you’ll have less need of them if you’ve really practiced.

OK, so that’s the practical part of the presentation. Ms. Hunt goes on to talk about the “hero’s journey” of Joseph Campbell fame and the role of getting your audience (the hero) across the threshold into the territory of transformation. Interesting stuff.

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Creating a Good-Looking Resume

As I mentioned in my previous post, December is a great time of year to get going on a job search, and that generally means polishing up your resume.

This post gives full credit to Toni Bowers of TechRepublic, who, back in May of this year, answered the question, “What is the best font to use in a resume?”

Ms. Bowers addresses her remarks to an audience of techies—who apparently can be counted upon to do some strange things with their resumes—but her advice works for all of us:

  • Try something other than Times New Roman ‒ It’s a perfectly acceptable font, but “everyone” uses it. Choose something else to help your resume stand out a bit more.
  • Do not use Courier ‒ Hard to believe that anyone does, but if you were considering it, forget it. It looks odd and geeky, even for a programmer.
  • Do not use anything too exotic ‒ Bear in mind that your resume may be scanned, so don’t use a cursive font or anything truly unusual. Arial and Helvetica are perennial favorites. And Calibri is nice and clean.
  • Use ragged right margins ‒ Strictly speaking, we’re talking about font here, but font and spacing work together to create a readable piece of work. Right-justified text contains disconcerting holes and is just plain hard to read.

One last thing. After you’re tired of looking at your resume, ask a friend or peer you trust to take a look at it and make their most honest comments. You may not be overjoyed with what you hear, but you will be glad you asked.

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The New (Social Media) Press Release

I’ve written so many press releases that I think I could write them in my sleep.

Over the last five years, though—as Sally Falkow of Press Feed reminds us—the game has changed.  Your press release is courting a reporter who is busier than ever before. Now, reporters not only need to report the news and/or write great feature stories, they’re also expected to blog, tweet, and contribute to their media outlet’s website. That’s a hefty menu of activities, and reporters really appreciate it when you help them out. And you do that with a social media press release.

Ms. Falkow provides a nice set of instructions for writing it. () When you go to the link embedded here, you can download a printable poster that serves as a quick reminder of the information a press release should provide and how it should look.

Here are a few of the high points:

  •  Keep your headline short; view it as fodder for a tweet.
  •  Place an image at the top, and use the headline as a caption.
  • Write a short lead paragraph, using a keyword or phrase, as you did in your headline.
  • Add links to information that supports what you’re saying.
  • Include a video if you can.
  • Use real, specific contact information, not one of those “info@” email addresses.
  • Make it easy to share the release on Facebook, Twitter, Pinterest, and Google+.

Of course, as in the good old days, you still want to make sure that your release is brief and relevant. And you also want to resist the temptation to manufacture news if it doesn’t exist.

Ms. Falkow aims her advice at enterprises, but I believe it works equally well for small businesses and non-profits. Regardless of the nature or size of your organization, if you’re going to make the effort of issuing a press release, you should make it useful to the media.

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