Russell Working, who writes for Ragan, has compiled excellent tips for improving photo and video. Drawn from professional photographers and videographers, they are a boon to writers who may not have a lot of experience with visual expression. Here goes:
- Use your shots to set the scene. Shoot close up, far away, and at medium distance. That way, you can capture a scene, like Saturday morning at your local farmers’ market, in just a few shots.
- Get closer. This helps give your photos and video the emotional immediacy that draws your audience in. Try different angles. Professionals often shoot from a higher elevation, looking down on their subjects, to create drama. (One photographer remarks that this is a great way to photograph kids and pets. Kneel or lie down if necessary to get the right perspective. If you’re concerned about getting dirty, use a small blanket to protect your clothes.
- Use light effectively. Light can make all the difference between a shot that’s ho-hum and one that pops. The best way to use light is to move closer to it. Put a window behind you and then position your subject close to it but not in direct sunlight.
- Shoot a lot. A lot. You’re working digitally, so there’s no need to be stingy. Besides, it’s always great to have a lot of options to choose among. Try different perspectives and also horizontal and vertical shots of still images. If you’re working in video, shoot vertical and square video for more sharing options.
- Fill the frame. Crop and filter, too. Use the whole frame, but crop your shot to remove elements that make it look busy or poorly composed—that trashcan in the corner, for example. If you’re doing a headshot, try to avoid putting your subject in the center of the frame, mugshot-style. And try some filters.
Bonus tip: If you’re shooting a video, steady your camera, so the finished product doesn’t come out like a video of Uncle Bill’s Fourth of July barbeque. For amateurs (like me), use a tripod. If you’re more far advanced, try a drone or a Steadicam.
Arguably the best suggestion is to have fun. If you’re having fun, your subjects probably will, too, and that will come across. These five tips, and the others in Mr. Working’s post should give you a start in tackling the wonderful world of visual content.
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