If you are considering garnishing your emails with emojis, you will want to consider when that’s appropriate and when it isn’t. Elizabeth Duffey of the professional services team at Emma has some helpful suggestions—and a great short video—for you ponder.
When to use emojis
- Make promotional emails stand out. Duffey notes that 56% of brands who placed an emoji in their subject lines had a higher unique open rate. Half the battle, I think.
- Increase engagement with timely emails. Those Valentine and turkey emojis really do attract attention and boost open rates.
- Maximize mobile device subject lines. Real estate on mobile devices is limited, and an emoji can help you make the most of it, because it takes up less space than text.
When not to use emojis
- Don’t use an emoji if it doesn’t reflect your brand’s tone. You probably don’t want to use an emoji if your email is promoting the benefits of a cremation plan.
- Leave them out of transactional emails. There’s really no need to decorate a purchase receipt or a back-order notice with an emoji. Emojis have their purpose and place, and it’s not there.
- Don’t overuse emojis. If you tend to send multi-emoji emails fairly frequently, you probably want to back off. Even lovers of emojis probably get a bit jaded.
Curmudgeonly soul that I am, I don’t really care for emojis. And I tend to associate them with text messages I get from friends where they are completely appropriate, rather than with business communications. Still, I recognize that for some products, services, and audiences, they are effective. And that is, after all, what you want.
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