Funny, I’ve been posting for nearly a year and am only now getting around to talking about why companies (should) hire copywriters.
A few years ago, I was on a conference call when one of the participants—in my imagination an Ivy League smoothie type—referred to copywriters as the “bottom of the food chain.” I smothered my indignation and consoled myself by visualizing this worthy punctured with little pins like a voodoo doll.
Far from an afterthought, good writing is vital to any marketing effort. Copywriters bring open, curious minds and very special skills to the table. Without us, great products and services might get less than their due.
Here are three good reasons why your company might want to use a professional:
1. Lack of time – Whether you work in a cube or at home in your fuzzy robe and bunny slippers, you just don’t have enough time to get your job done and write too.
2. Lack of manpower — Your team is stretched to the max. Who really wants to sit down at 10 pm and crank out a landing page or customer success story?
3. Lack of inclination — You write well but don’t enjoy it. Or you’re a lousy writer, and you’d rather have a root canal. Either way, you’re just not up for the job. And that’s not a recipe for good copy.
What are your reasons for hiring a copywriter? Or if you’re on the other end of things, how have you persuaded someone to bring on a scribe?
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