A while back, I signed up with a small business site called Manta.com. One of the benefits of my free membership is a daily tip that plops gracefully into my in-box.
These little gems are less than 100 words long, and the writers make every word count. Though they tend to be retail oriented, there’s almost always something to think about, and I look forward to reading them.
One of May’s tips was about including a call to action in your business communications. Yes, including a call to action seems self-evident, but as tip notes, “It may seem like a simple concept, but people are more likely to do something if you specifically ask them.” The writer mentions “Please retweet,” or “Please comment below,” or “Like us on Facebook.”
People often do respond positively if you screw your courage to the sticking place—that’s Lady Macbeth, folks—and just ask. I’ve often been surprised when I asked for something I wanted and actually got it. When I didn’t, and that’s also happened many times, it usually starts a dialogue and often a relationship that leads to great long-term gains.
What dost thou think?
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