A number of years ago, I had a somewhat heated conversation with a colleague about marketing. She implied, well no, she actually came right out and said that I was wasting my talents in such a deceptive, fluff-ridden discipline as marketing. I would be better served, she thought, if I did something more useful like going back to school and getting degree in IT. In graduate school, a professor we all liked, told us that, instead of going for glamorous marketing jobs, we should do something really helpful for our potential employers, such as getting down with cost accounting. (Not a bad suggestion, really.)
Marcia Yudkin has done the heavy lifting on this post. Back in early January of this year, Marcia Yudkin of The Marketing Minute, wrote a wonderful short little piece titled “Is Marketing Evil?” She concluded that marketing is not inherently evil, simply practiced by some sleazy folks. I strongly suggest that you read her “No-Harm Marketing Manifesto.” It’s well-written, and you can read its 12 pages in about 10 – 15 minutes. I recommend that you do and pass it along. It will make you think.
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